Build your Email list

Wikipedia defines an email list as a special use of email that allows for widespread distribution of information to many internet users.

Be innovative when building your email list.

Your email list should not be short, it should have sufficient customer information, it should contain relevant customer information, it should not have redundancies, it should contain accurate customer information, it should contain a list of your target customers and it should contain updated customer information.

Popular tools that can be used to run email campaigns include Aweber.com, Madmimi.com, GetResponse.com and MailChimp.com

Building your email list from your website is important.

Landing pages, notification bars, opt-in forms, welcome redirects and unblockable popup forms can be designed and used to collect visitor contact information and convert your traffic into leads.

Landing pages are a popular and effective way to convert traffic into leads. It is important to have several landing pages in your website.

Notification bars are good and effective attention grabbers on your website. Put up an email form or link to your landing page on your notification bars.

Opt-In forms are also used to convert traffic into leads. Put interesting offers on your opt-in forms. Have your opt-in forms below your posts or at the side bars where visitors will pay more attention.

You can have your opt-in forms in your header area.

You can also have opt-in forms inside your videos as well.

Welcome redirects are only good for a short time period and are used to redirect first time visitors to your landing page. Their information is got in exchange for free items or offers.

Would it not be unfortunate if you sent out emails and the emails were never delivered or opened by your respective subscribers?

If you will be send out a steady stream of emails then it is important to seek ways to increase the open rate of your emails. Here are some of the ways you could increase your email delivery and open rates.

Have short and precise emails, have very few links in your emails, use only text in your emails, use only small size images, deliver value in your emails, have good quality content and products that your subscribers will be interested in, ensure that you authenticate your domain name, ensure that you always acquire and use the services of credible and respected internet protocols, politely request your subscribers to add you to their contact list and politely request your subscribers to move your emails to their primary tab.

You can be innovative when building your email list.

Cheers,

Peter Kirimi Mburugu.

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